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Anyone seriously considering entering the restaurant or hospitality business would do well to spend some time with DiFillippo’s entertaining and insightful book.”
— Publishers Weekly (Starred Review)

“Exceeding expectations is what he does best. I am sure people will enjoy this book as much as their experience at one of Steve’s restaurants.”
— Tom Brady, NFL Quarterback

“Steve is an amazing restaurateur and, with IAATG, he generously shares some of the secrets to his success. A fun read for anyone interested in the business, passionate about food, or just curious how life’s lessons present themselves in some unexpected places.”
— Ming Tsai, chef/restaurateur

This is the best business book that I have read since Tom Peters’ In Search of Excellence. I believe that we are all in a service industry and this book is a must read — it’s quick, easy and funny. There are also a few great recipes!
— Herb Chambers, one of America’s largest automotive retailers

“It is a fun read, with a huge soul and some pretty darn good life lessons.”
— edibleBoston

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