The End of BigHow the Internet Makes David the New Goliathby Nicco Mele

By September 16, 2014 Business No Comments

“A genuine, historic glimpse into real changes wrought by the Internet.”
— Kirkus Review

“Anyone who is not asleep is unsettled by the speed and sweep of technological change, as it upends our workplace, our institutions, leisure, culture, individual and communal behavior. To comprehend the awesome changes we have and will experience, the opportunities and the pitfalls, Nicco Mele’s The End of Big is a clear-eyed, compellingly written account bursting with vivid anecdotes and analysis.”
— Ken Auletta, New Yorker writer and author

“An important read for anyone curious about what the future might look like…The End of Big is hitting many aspects of our lives. And Mele makes us seriously think about the world we live in today and, more importantly, how we’d like to live in it tomorrow.”
— Fortune

“Technology is redefining every aspect of existence – at work, at home, in the community, and in our private lives. Nicco Mele’s The End of Big will help you chart a path forward that fits with your values, your world.”
—Stew Friedman, Practice Professor of Management, The Wharton School

“If you’d like to better understand the rapid societal changes that technology has wrought, The End of Big is an indispensable guide. Nicco Mele provides an erudite yet supremely accessible look at how politics, media, business, and almost every facet of modern life has been transformed by the digital revolution – and prepares readers to make better choices and become more informed citizens.”
— Dorie Clark, author